Loan Generational Marketing

Ser Technology Corporation and CUNA Mutual Group have teamed up to provide the most extensive and highly-acclaimed direct marketing campaigns available to credit unions in the marketplace today. Over the last 10 years these programs have generated more than $1.5 billion in new loans for credit unions across the country. Click here to view testimonials from some of the credit unions that have participated in our loan generation programs.

Any successful loan generation effort needs to include well executed, stategically targeted marketing. Our proprietary, customized, prescreen process coupled with our proven professional methodology has significantly increased lending portfolios across the country.

Monthly electronic reporting
Professionally designed letter stock
Compelling, customizable copywriting
Credit prescreen selection process
Printing and postage
Mailing to pre-qualified recipients

The Big 5 Direct Mail Programs

	Auto Loan Recapture Offers a monthly prescreen that identifies creditworthy borrowers who have recently financed an auto with another financial institution.
	Next Car Purchase Identifies existing members who financed a vehicle 25+ months ago.
	Home Equity Recapture Targets and brings back equity loans/lines from other financial institutions.
	Home Equity Acquisition Identifies and targets a broad range of qualified members for new home equity loans/lines.
	*Introducing* Mortgage Recapture Targets creditworthy members with high interest rate mortgages and ARMs.

Our Loan Generation Marketing programs allow credit unions to increase their loan volume while managing their portfolio risk by targeting credit worthy members and potential members who meet the credit union’s specific criteria through a state of the art, credit prescreen process. You provide the membership list and creative input for your customized letter, we prescreen the data and ensure that your offers are mailed to the members you want to target on a periodic basis.

Our programs were designed to provide you with the following benefits:

Communicate the superior value of credit unions to their members and potential members
Maintain share of the auto/home loan market by bringing back lost loans
Avoid mass marketing by efficiently targeting only "qualified" members
Stretch marketing resources and budget by taking advantage of a turnkey program with support from start to finish
Enjoy cost-effective benefits generated from improved results, targeted mailings and batch processing

Average ALR ROI

	Expected results w/ 3% response rate			Break-even point			Projected ROI
Membership Size	New loans (#)	New loan balances	New loan revenue	New loans (#)	New loan balances	New loan revenue	Projected ROI
80,000	276	$4,416,000	$136,140	62	$992,000	$30,400	347.83%
60,000	207	$3,312,000	$102,105	48	$768,000	$23,450	335.42%
40,000	138	$2,208,000	$68,070	33	$528,000	$16,500	312.55%
20,000	69	$1,104,000	$34,035	19	$304,000	$9,550	256.39%
10,000	35	$560,000	$17,017	12	$192,000	$6,075	180.12%

Loan Generation Webinar

Loan Generation Marketing programs help credit unions increase their loan portfolios. The program helps credit unions improve volume in all major loan categories and incorporates potential member campaigns into their marketing strategy. It's easy to attend one of the Webinars currently being offered. Credit unions may contact Loan Generation Marketing at CUNA Mutual at 800-356-2644, Ext. 2221 or send an e-mail indicating the sessions they want to attend to growloans@cunamutual.com.

It’s easy to attend one or all of these free informational Webinars that better explain how the Loan Generation Marketing Programs work and how they can help your credit union reach its lending goals. Here is the list of Webinars that are currently scheduled:

Webinar	Date	Time (CST)
Mortgage Campaigns	Wednesday, April 9	10:00 - 11:00 a.m.
Home Equity Recapture and Acquisition	Wednesday, May 14	10:00 - 11:00 a.m.
Auto Loan Recapture and Next Car Purchase	Wednesday, June 11	10:00 - 11:00 a.m.
Potential Member Campaigns	Wednesday, July 9	10:00 - 11:00 a.m.
Package Plans	Wednesday, August 13	10:00 - 11:00 a.m.
Credit Card/Other Loans	Wednesday, September 10	10:00 - 11:00 a.m.

For more information, please contact Robert Mortensen, Sales Representative, at 469.385.6988 or robert.mortensen@sertech.com.