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Credit Data + Targeted Marketing = More Loans

Your Credit Data and Marketing Services Partner

Who is Ser Tech

Helping Credit Unions Deliver Capital When & Where it is Needed

Ser Tech has been serving credit unions since 1994. Our team supports credit unions in generating new loans through targeted prescreen and loan inquiry marketing.


From direct marketing to online loan offers to integration with partner solutions, our services deliver loan offers creatively, predictively, and as close to the member’s point of decision as possible.


Ser Tech leverages credit data prescreens and triggers to preapprove loan
offers for consumers most predictively in need of credit and for those actively in the market seeking financing. We also use credit data and credit scores to help credit unions monitor risk and educate members on financial literacy.


Ser Tech has worked with credit unions for over 25 years. We believe in the
community mission to promote growth and improve financial access for all consumers. Contact Ser Tech today to understand how we can help you.

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Solutions Based on Credit Data

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Credit Data Sources

Flip Card Prescreen

Prescreen

  • Market offers precisely for refinance or loan acquisition
  • Monthly prescreen with 2,000+ credit attributes
  • 4 tradelines of each loan type
  • Member or non-member
  • Target auto, credit card, real estate, home equity, personal and student loans

Flip Card Account Review

Account Review

  • FICO® score delivery to members via FSOA

  • Monitor member and loan risk

  • Analytics on member credit profile

  • Intelligence on allocation and volume by loan type and tier

  • Up to 500+ credit data and attributes returned

Flip Card Trigger

Triggers

  • Market loan offers to active shoppers of credit
  • Daily feed of loan inquiries across the country
  • 500+ credit attributes
  • Member or non-member
  • Target mortgage, credit card, auto, personal loans

Flip Card PreQual

 

Pre-Qualification

  • Integrate with client website
  • One-to-one evaluation of consumer credit
  • Custom loan offer(s) based on credit review
  • 600+ credit attributes

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Credit Union Solutions

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MARKETING

 

Prescreen & Triggers

  • Target market based on credit data and member loan inquiries

  • Leverage tradeline and consumer behavioral data to identify most likely borrowers

  • Deliver loan offers into inboxes and mailboxes

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DIGITAL INTEGRATION

 

Online Loan Offers & Credit Score Delivery
  • Integrate marketing loan offers online

  • Pre-qualify new members inquiring for credit

  • Deliver credit scores & credited back to members

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RISK MONITORING & PORTFOLIO ANALYTICS

Credit Account Review

  • Monitor credit risk of members to reduce loss & identify opportunity

  • Gain a complete view of members’ credit profile

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PARTNER INTEGRATION

 

Point of Sale Loan Offers

  • Ser Tech is working with partners to integrate dynamic loan offers closer to consumer borrowing decisions

  • CUDL

  • Acorn Finance

Fetch Prescreen

Fetch Predictive Marketing campaigns incorporate a sophisticated prescreen process to target only creditworthy candidates for refinancing a loan or a new loan opportunity with your credit union! Includes a customized, prequalified loan offer to members or prospects via multi-channel delivery.

Fetch Triggers

With Triggers In-Market Credit Offers, your credit union can monitor members and prospects who are actively shopping for a loan in the marketplace. We can determine when they apply for a loan on a daily basis and immediately offer them an FCRA-compliant, prequalified loan via email, letter, or phone.

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Results That Speak for Themselves


3,000 $5 $1B
Credit Unions Served ROI for Every $1 in Loans Generated Annually

 

 

"Without these triggers, we would have only seen the payoff notice from a competitor without knowing these folks were out there trying to refinance their mortgage."
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VP of Marketing

Power Financial Credit Union

"Our people love these leads! I would recommend Ser Tech's Marketing to any credit union that wants to get members. It performs and is profitable."
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VP of Lending

Associated CU of TX

"We definitely noticed the increase in credit card accounts opened and growing balances when we started running a new Fetch Marketing campaign for credit cards."
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Chief Lending Officer

Police Federal Credit Union

"Fetch Marketing has generated $4.52 for every $1 invested. It has been a clear winner for our credit union."
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Senior Executive

Pen Air FCU

"We've costed out the marketing campaigns with other vendors, and the pricing that we've received from Ser Tech has been very reasonable, with good response rates."
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Digital Marketing Strategist

FedChoice FCU

"They were able to get us our new campaign launched in less than 20 days start to finish!"
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Director of Sales & Service

Natco CU

Our Partners