Credit Data + Targeted Marketing = More Loans
Your Credit Data and Marketing Services Partner
Who is Ser Tech
Helping Credit Unions Deliver Capital When & Where it is Needed
Ser Tech has been serving credit unions since 1994. Our team supports credit unions in generating new loans through targeted prescreen and loan inquiry marketing.
From direct marketing to online loan offers to integration with partner solutions, our services deliver loan offers creatively, predictively, and as close to the member’s point of decision as possible.
Ser Tech leverages credit data prescreens and triggers to preapprove loan
offers for consumers most predictively in need of credit and for those actively in the market seeking financing. We also use credit data and credit scores to help credit unions monitor risk and educate members on financial literacy.
Ser Tech has worked with credit unions for over 25 years. We believe in the
community mission to promote growth and improve financial access for all consumers. Contact Ser Tech today to understand how we can help you.
Solutions Based on Credit Data
Credit Data Sources
- Market offers precisely for refinance or loan acquisition
- Monthly prescreen with 2,000+ credit attributes
- 4 tradelines of each loan type
- Member or non-member
- Target auto, credit card, real estate, home equity, personal and student loans
FICO® score delivery to members via FSOA
Monitor member and loan risk
Analytics on member credit profile
Intelligence on allocation and volume by loan type and tier
Up to 500+ credit data and attributes returned
- Market loan offers to active shoppers of credit
- Daily feed of loan inquiries across the country
- 500+ credit attributes
- Member or non-member
- Target mortgage, credit card, auto, personal loans
- Integrate with client website
- One-to-one evaluation of consumer credit
- Custom loan offer(s) based on credit review
- 600+ credit attributes
Credit Union Solutions
Prescreen & Triggers
Target market based on credit data and member loan inquiries
Leverage tradeline and consumer behavioral data to identify most likely borrowers
Deliver loan offers into inboxes and mailboxes
Online Loan Offers & Credit Score Delivery
Integrate marketing loan offers online
Pre-qualify new members inquiring for credit
Deliver credit scores & credited back to members
RISK MONITORING & PORTFOLIO ANALYTICS
Credit Account Review
Monitor credit risk of members to reduce loss & identify opportunity
Gain a complete view of members’ credit profile
Point of Sale Loan Offers
Ser Tech is working with partners to integrate dynamic loan offers closer to consumer borrowing decisions
Fetch Predictive Marketing campaigns incorporate a sophisticated prescreen process to target only creditworthy candidates for refinancing a loan or a new loan opportunity with your credit union! Includes a customized, prequalified loan offer to members or prospects via multi-channel delivery.
With Triggers In-Market Credit Offers, your credit union can monitor members and prospects who are actively shopping for a loan in the marketplace. We can determine when they apply for a loan on a daily basis and immediately offer them an FCRA-compliant, prequalified loan via email, letter, or phone.
Results That Speak for Themselves
"Without these triggers, we would have only seen the payoff notice from a competitor without knowing these folks were out there trying to refinance their mortgage."
VP of Marketing
Power Financial Credit Union
"Our people love these leads! I would recommend Ser Tech's Marketing to any credit union that wants to get members. It performs and is profitable."
VP of Lending
Associated CU of TX
"We definitely noticed the increase in credit card accounts opened and growing balances when we started running a new Fetch Marketing campaign for credit cards."
Chief Lending Officer
Police Federal Credit Union
"Fetch Marketing has generated $4.52 for every $1 invested. It has been a clear winner for our credit union."
Pen Air FCU
"We've costed out the marketing campaigns with other vendors, and the pricing that we've received from Ser Tech has been very reasonable, with good response rates."
Digital Marketing Strategist
"They were able to get us our new campaign launched in less than 20 days start to finish!"
Director of Sales & Service