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Who is Ser Tech

Helping credit unions deliver and decision capital when and where it is needed

We believe in the community mission to promote growth and improve financial access for all consumers. Our services will support strategic focus on member well-being and help credit unions compete with the most sophisticated lenders in the marketplace today.

Ser Tech has been serving credit unions since 1994, generating new loans through targeted prescreen and loan inquiry marketing. Now, combined with GDS Link, Ser Tech delivers a full-service solution that includes nextgen loan decisioning, consulting, and analytics to expand underwriting beyond the credit score and to ensure lending processes and procedures are efficient and maximized.

From direct marketing to integrated loan offers within leadgen sources, our services deliver loan offers creatively and predictively when members need credit. Decisioning services access more data and machine learning to increase the buy box while reducing risk.

LOAN-GEN MARKETING

Prescreen & Triggers

Omni-channel loan offers
Advanced credit criteria
New data sources
360° view of campaign success
Integrated lead-gen channels at POS

NEXT-GEN DECISIONING

Reduce Risk - Save!

6,000 trended data attributes across all 3 bureaus
Access 250+ credit & alternative data sources
Expand buy-box (smart access to subprime)
Open API Integration
Decision all loan types including business

CONSULTING & ANALYTICS

Lending Strategy Review

Campaign response models
Portfolio profitability
Fraud modeling
Forecasting
Credit policy development

"Without these triggers, we would have only seen the payoff notice from a competitor without knowing these folks were out there trying to refinance their mortgage."

		VP of Marketing Power Financial Credit Union

"Our people love these leads! I would recommend Ser Tech's Marketing to any credit union that wants to get members. It performs and is profitable."

		VP of Lending Associated CU of TX

"We definitely noticed the increase in credit card accounts opened and growing balances when we started running a new Fetch Marketing campaign for credit cards."

		Chief Lending Officer Police Federal Credit Union

"Fetch Marketing has generated $4.52 for every $1 invested. It has been a clear winner for our credit union."

		Senior Executive Pen Air FCU

"We've costed out the marketing campaigns with other vendors, and the pricing that we've received from Ser Tech has been very reasonable, with good response rates."

		Digital Marketing Strategist FedChoice FCU

"They were able to get us our new campaign launched in less than 20 days start to finish!"

		Director of Sales & Service Natco CU

❮ ❯

3,000	$5	$1B
Credit Unions Served	ROI for Every $1	in Loans Generated Annually

`Credit Data + Targeted Marketing = More Loans`

Your Credit Data and Marketing Services Partner

Who is Ser Tech

LoanGen Solutions Based on Credit Data

Credit Data Sources

Prescreen

Prescreen

Account Review

Account Review

Triggers

Triggers

Pre-Qualification