Sarah. Cooke

Empowering Consumers’ Financial Lives With Credit Scores

There’s a lot of confusion for consumers about their credit scores, which is to be expected when...

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Key to 2021: Efficient Use of Your Credit Union’s Marketing Dollars

Marketing is not going back to the way it was after the year credit unions – and the world –...

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Credit Union Insights into the Consumer Psyche

On our recent Ser Tech Live Sessions webcast, we had the chance to talk with Melina Palmer of...

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How To Understand Consumers

As useful an ability as it might be, we cannot read peoples’ minds. Probably for the best in...

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Credit Unions’ Lending Opportunities Right Now

Credit unions are making great waves – as they always do – during this coronavirus-induced...

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Tune Your Credit Union’s Credit Cards to the Sound of Holiday Cheer

 

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Auto Loan Refis and Used Cars Still Show Promise in 2020

 

The economy was off to a great start at the beginning of the year, and auto lending has long...

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How Extroverts Shelter in Place and Help Members

 

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Results Come From Tried and True Direct Marketing and Email

 

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Sharing Personalized Credit Scores

 

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Coaching Credit Unions on Credit Data and Kids on Volleyball

 

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NCUA and FDIC Issues CECL Policy and Guidance for Public Comment

 

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Help Members Before Selling Them

 

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Bring Your Credit Union and Community Bank’s Borrowers

 

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3 Marketing Strategies to Nail the Low-Income Trend

 

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FASB Considering Delaying CECL, But Don’t Relax Too Much

 

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Countercyclical Marketing Grows Market Share

 

One of the first departments that get a haircut when facing a recession is the marketing...

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Why and How to Target Auto Loan Refinancing in Today's Market

 

A recent Edmunds Report predicts 16.9 Million new auto sales in 2019. While this number is...

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Following Chase’s Snafu, Banks & Credit Unions Can Do Financial Education Right

 

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As Auto Lending Evolves, So Must Lenders: Webcast Briefing

 

Consumers’ attitudes toward buying cars is evolving as ride sharing and city living grow more...

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Effective Financial Education Starts With Getting Inside Consumers’ Minds

 

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What the Fed Decision to Not Raise Rates Means for Lenders

 

What the Fed Decision to Not Raise Rates Means for Lenders

The Federal Open Market Committee

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In Credit Unions We Trust

 

Our members, consumers, business partners, regulators and, yes, even banks rely on a strong...

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Mortgage Market Offers Mixed Bag of Opportunity

 

The mortgage market has been hot ever since the economic recovery, and while 2019 will...

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Private Student Loan Refinancing: One More Way to Help Consumers

 

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Burgeoning Hispanic Market Ripe for Credit Education

 

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Consistent, Integrated Marketing Tactics Are Most Effective

 

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Blowing Consumers' Minds Using Behavioral Economics

 

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Marketing Investment Correlates to Stronger Loan Growth

 

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Monitor Post-Disaster Credit Trends to Help Members in Need

 

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