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3 Marketing Strategies to Nail the Low-Income Trend

 

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FASB Considering Delaying CECL, But Don’t Relax Too Much

 

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Countercyclical Marketing Grows Market Share

 

One of the first departments that get a haircut when facing a recession is the marketing...

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Why and How to Target Auto Loan Refinancing in Today's Market

 

A recent Edmunds Report predicts 16.9 Million new auto sales in 2019. While this number is...

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Following Chase’s Snafu, Banks & Credit Unions Can Do Financial Education Right

 

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As Auto Lending Evolves, So Must Lenders: Webcast Briefing

 

Consumers’ attitudes toward buying cars is evolving as ride sharing and city living grow more...

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Effective Financial Education Starts With Getting Inside Consumers’ Minds

 

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Baking Financial Education Into American Culture

 

I’ve just recently returned from a trip to Thailand to help spread the good credit union word. I...

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What the Fed Decision to Not Raise Rates Means for Lenders

 

What the Fed Decision to Not Raise Rates Means for Lenders

The Federal Open Market Committee ...

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In Credit Unions We Trust

 

Our members, consumers, business partners, regulators and, yes, even banks rely on a strong and...

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Mortgage Market Offers Mixed Bag of Opportunity

 

The mortgage market has been hot ever since the economic recovery, and while 2019 will...

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Private Student Loan Refinancing: One More Way to Help Consumers

 

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Burgeoning Hispanic Market Ripe for Credit Education

 

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Consistent, Integrated Marketing Tactics Are Most Effective

 

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Blowing Consumers' Minds Using Behavioral Economics

 

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Marketing Investment Correlates to Stronger Loan Growth

 

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Monitor Post-Disaster Credit Trends to Help Members in Need

 

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Power to the People – This Blog’s a Little Different

 

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Benefits of Prescreened Loan Campaigns to Hit the Bullseye

 

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