Chris. McCullough, Monday, June 22
The last few months have been unprecedented for everyone, but we’re focusing on building toward the future. Helping credit unions add consumers among their memberships because they are the best financial services option for consumers. Adding loans to the books with target marketing efforts and monitoring the risk.
As we charge into the new normal, now is the time to look at how you’re marketing and selling your products. Take the time while your branches are closed or operating at lowered capacity to get your team on the same page. Ensure marketing is working with your sales and service teams to make all the new loans you can to assist members, particularly our most vulnerable ones. You’re using Fetch – of course – to promote all those great new programs you’ve created to help your members. Now what?
Here’s the secret to the credit unions that have found the most success with Fetch Marketing campaigns: Make the follow up phone call. A mailer or email will only get you so far, but the contact data our clients receive when a campaign has run is the gift that keeps on giving. ( If you need help with outbound calls, Ser Tech can help with that, too! Contact us today to learn more.)
University of Nebraska FCU’s Fetch Marketing Triggers Campaign for auto loans earned the credit union $7.58 (in just the first year!) for every $1 invested in its campaign, in part because of the credit union’s follow-up calls. If those loans go longer, here’s what University of Nebraska FCU’s results will look like:
So, to gear your team up to make those calls, here are a few best practices to ensure you get the most from Fetch Marketing:
Of course, there are always a few don’ts:
There’s plenty of work to get you to the point when you can follow up with consumers to actively engage them and make a loan. Ser Tech can help you get there. Fetch Marketing was designed to target creditworthy consumers to give your credit union the most bang for your marketing budget. Check out how Ser Tech can supercharge your marketing to drive leads and sales.