Blog

A Look Back on 2021: Celebrations for Credit Unions and Ser Tech

Congratulations credit unions on another successful year! You have accomplished a lot during...

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How Credit Scores and Financial Education Can Lead to Growth

How important is a credit score, and can financial education be the support tool members need to...

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6 Opportunities to Support Yearend Car Buyers

As 2021 continues to fly by, consider auto loan end-of-year deals. Consumers sometimes wait all...

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Credit Unions Have Greater Opportunities for Auto Loans

Despite supply issues and higher prices across the auto industry, car sales have continued to...

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Santa Claus Has Come to Town for Credit Unions

CNBC recently reported that Wells Fargo, the megabank, is shutting off all personal lines of...

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Launch Marketing Fireworks for Independence Day Auto Loans

The Fourth of July is quickly approaching, and many Americans are in the market for a new car!

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4 Ways to Leverage Trigger Campaigns This Summer

The summer of 2021 is already looking to be a busy time for lending. COVID-19 restrictions are...
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Empowering Consumers’ Financial Lives With Credit Scores

There’s a lot of confusion for consumers about their credit scores, which is to be expected when...

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We All Need the Occasional BFO

The Mitchell Stankovic credit union Underground Collision BFO – Blinding Flash of the Obvious –...

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Key to 2021: Efficient Use of Your Credit Union’s Marketing Dollars

Marketing is not going back to the way it was after the year credit unions – and the world –...

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Credit Union Insights into the Consumer Psyche

On our recent Ser Tech Live Sessions webcast, we had the chance to talk with Melina Palmer of...

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How To Understand Consumers

As useful an ability as it might be, we cannot read peoples’ minds. Probably for the best in...

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Cooperation Key to Credit Union Efforts in DC

Credit unions are relatively small players in the financial services marketplace, but through...

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Credit Unions’ Lending Opportunities Right Now

Credit unions are making great waves – as they always do – during this coronavirus-induced...

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Tune Your Credit Union’s Credit Cards to the Sound of Holiday Cheer

 

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Auto Loan Refis and Used Cars Still Show Promise in 2020

 

The economy was off to a great start at the beginning of the year, and auto lending has long...

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The Most Successful Fetch Marketing Campaigns Have This One Thing in Common

The last few months have been unprecedented for everyone, but we’re focusing on building toward...

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How Extroverts Shelter in Place and Help Members

 

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Real Financial Aspects of Coronavirus

 

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Results Come From Tried and True Direct Marketing and Email

 

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Sharing Personalized Credit Scores

 

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Coaching Credit Unions on Credit Data and Kids on Volleyball

 

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NCUA and FDIC Issues CECL Policy and Guidance for Public Comment

 

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Help Members Before Selling Them

 

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Why Ser Tech Chooses to Collide for Credit Unions

 

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Bring Your Credit Union and Community Bank’s Borrowers

 

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NCUA Chairman Hood Illuminates CECL Plans at NAFCU Caucus

 

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3 Marketing Strategies to Nail the Low-Income Trend

 

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FASB Considering Delaying CECL, But Don’t Relax Too Much

 

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Countercyclical Marketing Grows Market Share

 

One of the first departments that get a haircut when facing a recession is the marketing...

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